Case studies / Went Ahead

Websites for local trades

We built the website before asking for the meeting.

Went Ahead sells managed websites to established local businesses. For 25 prospects, we made the replacement first and mailed a side-by-side proof that it was already live.

Visit wentahead.co.uk
Went Ahead website replacement letter for Aqua Bathroom

Actual campaign artifact / 9 July 2026

25replacement sites built
25account-specific letters sent
£21.80recorded mail cost

The campaign

Show the change. Then make the offer.

The businesses already did good work. Their websites did not show it. The campaign turned that mismatch into something visible and immediately testable.

01 / Select

Find good businesses with weak sites.

We scored Richmond-area visual trades using public business and website signals. The list focused on firms with credible customer proof and a site that visibly lagged behind it.

02 / Build

Create the replacement first.

Each selected company received its own live preview. The design reused public business facts and showed how the same company could present itself more clearly.

03 / Prove

Mail the before and after.

The A4 letter showed the existing site beside the rebuild, explained the flat monthly offer, and used a unique QR code to open that company’s preview.

The physical proof

The recipient did not have to imagine the result.

The Aqua Bathroom letter showed the inspected website, the finished replacement, the reason for the redesign and the exact commercial terms on one page. The QR opened the live preview for that account.

Your campaign

What could you make before asking for the call?

Give us the accounts. Tell us what you sell. We will find the strongest proof your offer can put in their hands.

Plan a campaign